Posted by: cj00228 | May 1, 2009

Chapter 8 Review

After Reviewing Chapter 8, these were some interesting thoughts I had about the chapter:

  • Today, almost 5 percent of a budget is devoted to evaluation of established objectives.
  • The dominant public view of public relations is one of persuasive communication on behalf of clients.
  • Third-party endorsements usually involve propaganda techniques.
  • The most difficult persuasive task is to change or neutralize hostile opinions.
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