Posted by: cj00228 | May 1, 2009

Chapter 7 Review

After Reviewing Chapter 7, these were some interesting thoughts I had about the chapter:

  • The most effective two-way communication is two people talking to each other.
  • Passive audiences need messages that have style and creativity.
  • The natural tendency for a message to lose information is called message dis-assembly.
  • The “diffusion” reference which emphasizes the degree to which an innovation is perceived as better than the idea it replaces is known as relative advantage.
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