Posted by: cj00228 | May 1, 2009

Chapter 6 Review

After reading Chapter 6, I found these intresting points:

  • Approximately 10 percent of a public relations budget should be allocated toward contingencies or unexpected costs.
  • A budget usually is divided into two categories: staff time and out-of-pocket expenses
  • The evaluation element of a plan relates directly back to stated objectives.
  • The first major component of the planning process in public relations is a situation analysis.
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