Posted by: cj00228 | May 1, 2009

Chapter 5 Review

After Reviewing Chapter 5, these were some interesting thoughts I had about the chapter:

  • Research is the basic groundwork of any public relations.
  • Qualitative Research is to gain insights into how individuals behave, think, and make decisions.
  • Secondary Research begins by doing archival research first.
  • Random sampling allows everyone in the target audience the chance to be in the sample.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: