Posted by: cj00228 | May 1, 2009

Chapter 5 Review

After Reviewing Chapter 5, these were some interesting thoughts I had about the chapter:

  • Research is the basic groundwork of any public relations.
  • Qualitative Research is to gain insights into how individuals behave, think, and make decisions.
  • Secondary Research begins by doing archival research first.
  • Random sampling allows everyone in the target audience the chance to be in the sample.

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