Posted by: cj00228 | May 1, 2009

Chapter 11 Review

After Reviewing Chapter 11, these were some interesting thoughts I had about the chapter:

  • The most effective medium in terms of overall popularity and its ability to elicit emotions is television.
  • Women make more than 80 percent of the household purchase decisions.
  • San Francisco has a significant Asian-American population, approaching 20 percent.
  • About three-quarters of Americans have Internet access.

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