Cj00228's Blog

The Office

cj00228 — Fri, 01 May 2009 18:09:13 +0000

There is only one show that I constantly keep up with on prime time Thursday night. That show is The Office on NBC. The Office is a spin off of an older sit-com that aired on BBC in Europe. The show’s hero/clown is Regional Manager Micheal Scott of Dunder Mifflen Paper Supply played by comedian Steve Carrell. Micheal Scott is not your typical paper supply manger. He is also ignorant, rude, perverted, stupid, and irresponsible. His humor is a culmination of stupidity and awkwardness. There is only one word to describe Micheal Scott…Idiot. But it is how he and the rest of the office join together to create a unique and hilarious representation of what day to day office life is like. I dare you to watch it but be careful, the show is quite addicting.

cj00228 — Fri, 01 May 2009 11:13:40 +0000

I posted comments on the following people’s blogs:

Chapter 5 Review

cj00228 — Fri, 01 May 2009 10:45:32 +0000

After Reviewing Chapter 5, these were some interesting thoughts I had about the chapter:

Research is the basic groundwork of any public relations.
Qualitative Research is to gain insights into how individuals behave, think, and make decisions.
Secondary Research begins by doing archival research first.
Random sampling allows everyone in the target audience the chance to be in the sample.

Chapter 3 Review

cj00228 — Fri, 01 May 2009 10:31:57 +0000

After Reviewing Chapter 3, these were some interesting thoughts I had about the chapter:

Ethics refers to a person’s value system and how he or she determines right or wrong.
PR groups provide a important role in setting the standards and ethical behavior of the profession.
Most professioal organizations have published codes of conduct and educational programs.
The three basic value orientations are absolutist, existentialist, and situationist.

Chapter 8 Review

cj00228 — Fri, 01 May 2009 10:18:21 +0000

After Reviewing Chapter 8, these were some interesting thoughts I had about the chapter:

Today, almost 5 percent of a budget is devoted to evaluation of established objectives.
The dominant public view of public relations is one of persuasive communication on behalf of clients.
Third-party endorsements usually involve propaganda techniques.
The most difficult persuasive task is to change or neutralize hostile opinions.

Chapter 11 Review

cj00228 — Fri, 01 May 2009 10:04:55 +0000

After Reviewing Chapter 11, these were some interesting thoughts I had about the chapter:

The most effective medium in terms of overall popularity and its ability to elicit emotions is television.
Women make more than 80 percent of the household purchase decisions.
San Francisco has a significant Asian-American population, approaching 20 percent.
About three-quarters of Americans have Internet access.

Chapter 7 Review

cj00228 — Fri, 01 May 2009 09:42:09 +0000

After Reviewing Chapter 7, these were some interesting thoughts I had about the chapter:

The most effective two-way communication is two people talking to each other.
Passive audiences need messages that have style and creativity.
The natural tendency for a message to lose information is called message dis-assembly.
The “diffusion” reference which emphasizes the degree to which an innovation is perceived as better than the idea it replaces is known as relative advantage.

Chapter 6 Review

cj00228 — Fri, 01 May 2009 08:49:40 +0000

After reading Chapter 6, I found these intresting points:

Approximately 10 percent of a public relations budget should be allocated toward contingencies or unexpected costs.
A budget usually is divided into two categories: staff time and out-of-pocket expenses
The evaluation element of a plan relates directly back to stated objectives.
The first major component of the planning process in public relations is a situation analysis.

Chapter 2 Review

cj00228 — Fri, 01 May 2009 07:52:35 +0000

After reading Chapter 2, these are some interesting points i found:

New innovations such as YouTube and MySpace are examples of Socail Media.
Women constitute about 70 percent of all public relations practitioners.
The fastest-growing minority audience in the United States is the African-American audience.
Thomas Paine’s “Common Sense” was a starting point for PR.

Chapter 1 Review

cj00228 — Fri, 01 May 2009 06:19:37 +0000

After Reviewing Chapter 1, these were some interesting thoughts I had about the chapter:

Roughly 34% of all Public Relations professionals are employed by private or public Corporations.
Recent College graduates average $30,000 pay for PR jobs.
Although Women dominate the PR field today, men still make more money. $124,000 > $85,000
Public Relations practitioners “aid” by raising awareness and developing relationships between people.